ALISON P. TUGWELL
A fully-functional, customized texting application that empowers, informs, and holds people accountable to get their creative project done in 14 days.
“Those days were as hard as they were long, especially during tax season. One late spring night I deleriously hailed a yellow cab from the office in the wee hours, headed up the elevator, and turned the key to find Jules still awake. “Mom, you’re not a teenager anymore—you shouldn’t be out this late!”
Enterprising Women’s Magazine - Summer 2022
I was the ghostwriter for Linda A. Hamilton, CPA, Certified Exit Planner, and Growth Coach.
Website copy and ‘Business Growth Killer’ Assessment created for Linda A. Hamilton, CPA, Exit Planner and Growth Coach.
It began as a creative challenge I gave myself at the start of 2018 … never made it to Hour 365 in a row, but a lot of learning and self-love surfaced.
A marketing campaign created for Startup Institute to increase high-quality applicants to their career accelerator program.
Campaign was inspired by Humans of New York and prompts alumni of the program what their sign was that they needed to pivot towards a more fulfilling career path.
Crazy Busy is a 6-week workshop for the modern woman to focus, learn, + instill habits in a supportive, collaborative space.
I created the logo, brand elements, and the copy for the event page.
Your eyes are barely open before the first notification pushes you to dive into the minutiae of the day.
In a millisecond the day is filled, up until the time it takes for you to hit the pillow again and it happens all over again.
How can you feel free to be in your flow? To create space for those things that give you joy and allow you to be your truest, best self? Have you lost touch with who that is?
Listen….
It is about time.
To take a step back before you move forward blindly into the grind again--listless and nodding.
It is about time.
To identify what is MOST valuable to you to really understand WHY you do what you’re doing, day in and day out.
Is all this aligning yet?
Sure, but you have tried before. To make the time. To wake up and workout before work. To be the wife/mother/girlfriend that has the table set and a three-course meal that is as good-for-you as it tastes going down. To make the appointment to talk to someone who is paid to just listen to how hard it is to stay committed to your dream projects when you are just trying to react to what is coming at you.
It is about time.
Once a week. For two hours. Crazy Busy Workshop is a 6-week space & time for the modern woman to focus, learn, & instill habits in a supportive, collaborative space.
#Autotruths is a growth-hacking campaign for #CrazyBusyWorkshop that prompts influencers in the NYC tech & startup scene to tweet their #autotruths; autocorrections that are oddly on-point.
Poster with tear-off 'autotruths' including
"Need to refill my meditation."
"A good mantra is hard to find."
"Order me a big glass of white whine pls."
#crazybusyworkshop
AQUA STUDIO NY.
Homepage messaging refresh: copywriting, mockup design (hosted by Squarespace).
AQUA is the first and only aquacycling studio in the US, located in Tribeca, NYC. They wanted a higher-converting site than their current one with messaging that was on-brand and spoke to their customers.
I did interviews with the staff and a customer feedback survey which gave some interesting insights into what the AQUA members want: a fun, invigorating, and restorative workout in the water that compliments their current fitness and wellness regiment. It's simple--Just Add Aqua.
Launching Winter 2015.
Blog post for The Whiteboard, Blog of Startup Institute.
Because that banal, black and white Word doc doesn’t showcase your talents like it should to potential employers, here are 4 Resume Tips for new designers.
Year 30 for me would culminate in a brunch ‘of my favorite New Yorkers.'
For each attendee I created a quote card with a sentiment that represented them. Click through to read the invitation and the Medium article I wrote afterwards, "How to Never Hate Your Birthday Again."
